The Time - New York City, USA 

Location

Brimming with vibrant color and wit, this boutique Manhattan hotel is steps to Broadway, two blocks from Rockefeller Center, and three blocks from Radio City Music Hall.

Located at 224 West 49th Street between Broadway and Eighth Avenue in the heart of New York's Theatre District and steps to the New Times Square. Trendy Hell's Kitchen with its many new eateries and gay friendly bars and clubs, Universal Music, Time Warner, AOL Time Warner, MTV, BMG / Sony Music, Random House, Conde Nast Publications, Publicis, Ogilvy & Mather, Ernst & Young, Reuters, NBC Studios, several major recording studios, CNN, FOX Studios, Central Park, Empire State Building, Toys R US, Hard Rock Café, Planet Hollywood, Carnegie Hall, Madam Tussauds, Jacob Javits Convention Center, Madison Square Carden, the New 42nd Street and 5th Avenue Shopping.

Subway Information:

1 Train to 50th Street stop
N, R, or W Trains to 49th Street stop
C or E Trains to 50th Street stop

Rooms

The Time's design eschews convention. It is a treasure trove of delightful surprises, from hallway runners adorned with clocks to guest rooms dominated by one of three primary colors (red, blue and yellow), candy in-room coordinated to its color. As Tihany describes it, "The idea at The Time is to truly experience a color: see it, feel it, taste it, smell it and live it." If guests need further inspiration, they will find a postcard above the desk-referencing author Alexander Theroux on the essence of the room's color.

Dining

Serafina restaurant:

Serafina Restaurant offers up fresh, unadulterated Italian fare in a celebratory atmosphere.

Inc. Lounge:

Relax and enjoy a drink at Inc. Lounge, where deep jewel tones of velvet play against studded patent leathers as the backdrop for your next cocktail.